Rock plate industry must see! Eight pain points of rock plate!

Recently, in the view of the industry, rock plate is a rare explosive product and a new category with explosive development in recent years. Especially in the two years from the second half of 2019 to the first half of 2021, more than 100 rock plate production lines have been added in Guangdong, Sichuan, Jiangxi and other ceramic production areas. It should be said that up to now, after the rapid development of Yanban for a period of time, it is slightly tired, and various phenomena such as price war, kiln shutdown, line shutdown and production change have begun to appear. Nevertheless, the rock plate market is large and the application range is wide. At present, the application of rock plate is still an incremental market. At present, the development of rock plate production and manufacturing is faster and slightly unbalanced.

As an explosive product, rock plate is causing changes in the basic ecology of the ceramic tile industry and creating new ecological opportunities for the ceramic tile industry. However, rock plate has also created many pain points and difficulties for us... 

① Expensive price war: at the beginning, the rock plate was born with a high-end and high-grade image. However, with the rapid growth of the output of rock plate, the price dropped rapidly. The rock plate put down its position and the products entered thousands of households. The decline in profits is not the result of business recession, on the contrary, it is the inevitable result of business prosperity (Adam Smith's wealth of Nations).

② Although three group standards on "rock plate" have been issued this year, there is no quasi definition of rock plate Jing generally accepted by the industry, and the boundaries between rock plate and large ceramic plate, rock plate and ceramic tile are not clear enough. At present, some standards are too commercial.

③ It is difficult to pack and transport, and the rock plate is difficult to pack and transport, with high cost and easy damage. The mobilization is limited by the site. In particular, at this stage, most of the processing and transportation of rock slabs are separated, and the transportation and processing of the damage responsibility of some products are not clear. It may depend on unified third-party services in the future.

④ It is difficult to process. The rock plate is a typical ceramic material. It is hard, difficult to cut chamfer and grind edges, and takes a long time to process, so it can hardly be repaired; Brittle, easy to produce cutting cracks, fragile, not resistant to impact, and there are some potential safety hazards. At present, the processing equipment mainly comes from the stone industry, lacking professional rock plate processing equipment and rock plate processing center.

⑤ It is difficult to carry out the construction. The paving and installation of rock slabs are highly professional. The traditional ceramic tile industry has almost no after-sales service and lacks sufficient professional construction teams. Yanban will certainly establish a complete after-sales service, which will also affect the entire tile marketing system.

⑥ Product quality, product quality of rock plate, consumers will pay more attention to processing details and installation details, and ignore the overall material quality.

⑦ The brand recognition of rock plate is low, and consumers will focus on the brand of terminal products and ignore the brand of rock plate materials. Rock plate has more material properties. How to build a brand of rock plate products? It is a new subject in front of the industry.

⑧ The marketing of rock slabs is difficult, and the objects of rock slab sales are complex. To sell to traditional dealers, agents, material suppliers, processors, end customers... The market protection of rock slabs will become extremely complex. This requires us to establish a new marketing system for rock plate products.

Yanban has created new industry development opportunities, changed the development ecology of some industries, and created a series of pain points and difficulties for the industry. The solution to these pain points and difficulties is the development and progress of the industry. Now the industry appears: establish a complete after-sales service system, and carry out paving and pasting of ceramic tile and rock plate products; Warehousing and processing move forward, and regional centers appear; Establish a marketing system based on the product series to ensure the protection of the marketing market

Rock plate machining center